{"id":1161,"date":"2022-05-04T15:38:47","date_gmt":"2022-05-04T11:38:47","guid":{"rendered":"https:\/\/boyukmillet.com\/tr\/?p=1161"},"modified":"2022-05-04T15:38:49","modified_gmt":"2022-05-04T11:38:49","slug":"bisikletle-turkiyeyi-dunyaya-tanitmak","status":"publish","type":"post","link":"https:\/\/boyukmillet.com\/tr\/bisikletle-turkiyeyi-dunyaya-tanitmak\/","title":{"rendered":"Bisikletle T\u00fcrkiye\u2019yi d\u00fcnyaya tan\u0131tmak\u2026"},"content":{"rendered":"\n<p><strong>Turizm \u00fclkesi olmam\u0131za kar\u015f\u0131n, tan\u0131t\u0131mda ciddi sorunlar ya\u015f\u0131yoruz.<\/strong><\/p>\n\n\n\n<p><em>Ayr\u0131ca zaman zaman da karalama kampanyalar\u0131yla kar\u015f\u0131 kar\u015f\u0131ya kal\u0131yoruz. T\u00fcrkiye\u2019nin markala\u015fmas\u0131na g\u00f6lge d\u00fc\u015f\u00fcren bu olumsuzluklar i\u00e7in \u00e7\u00f6z\u00fcmler \u00fcretmeliyiz. Bunlardan biri, etkili bir tan\u0131t\u0131m arac\u0131 \u00f6zelli\u011fiyle bisiklet turlar\u0131 olabilir. Geride b\u0131rakt\u0131\u011f\u0131m\u0131z ay i\u00e7inde ko\u015fulan Cumhurba\u015fkanl\u0131\u011f\u0131 Bisiklet Turu\u2019nun, \u00fclke tan\u0131t\u0131m\u0131na ve imaj\u0131na olumlu katk\u0131lar yapt\u0131\u011f\u0131 bir ger\u00e7ek ama \u201cYeterli mi?\u201d&nbsp; sorusunun cevab\u0131 tart\u0131\u015f\u0131lmal\u0131\u2026<\/em><\/p>\n\n\n\n<p><strong>\u00a0<\/strong>Bir turizm \u00fclkesiyiz ama \u00fclkemize gelen turist say\u0131s\u0131 ve \u00e7e\u015fitlili\u011fi, arzu edilen seviyelerin \u00e7ok uza\u011f\u0131nda. Ya\u015fad\u0131\u011f\u0131m\u0131z bu olumsuzlu\u011fun temelinde, b\u00fcy\u00fck \u00f6l\u00e7\u00fcde tan\u0131t\u0131m eksikli\u011fi yat\u0131yor. B\u00f6yle bir tan\u0131t\u0131m sorunu ya\u015farken, bir de, zaman zaman karalama kampanyalar\u0131yla kar\u015f\u0131la\u015f\u0131yoruz. B\u00f6ylece tan\u0131nma yetersizli\u011fi, k\u00f6t\u00fc tan\u0131nmaya d\u00f6n\u00fc\u015f\u00fcyor. Acilen bu olumsuzluklar \u00fczerinde durup, \u00e7\u00f6z\u00fcmler \u00fcretmeliyiz.\u00a0 G\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131n\u0131n en etkili tan\u0131t\u0131m ara\u00e7lar\u0131n\u0131n ba\u015f\u0131nda, spor geliyor. Sporcular ya da spor organizasyonlar\u0131, \u00fclkeleri uluslararas\u0131 alanda g\u00f6r\u00fcn\u00fcr k\u0131l\u0131p,\u00a0 sempatik bir \u015fekilde tan\u0131nmalar\u0131n\u0131 sa\u011fl\u0131yorlar. T\u00fcrkiye olarak, biz de, sporun bu etkili ileti\u015fim g\u00fcc\u00fcnden bilin\u00e7li bir \u015fekilde faydalanmal\u0131y\u0131z. Nas\u0131l m\u0131 ? Bizde ilgi uyand\u0131rmayan ama yurt d\u0131\u015f\u0131nda milyon hatta milyarlar\u0131n takip ettikleri spor dallar\u0131ndaki organizasyonlar\u0131 d\u00fczenleyerek\u2026 \u00d6rne\u011fin bisiklet turlar\u0131, a\u00e7\u0131k mekanlarda yap\u0131l\u0131p, tv\u2019lerden de yay\u0131nland\u0131\u011f\u0131ndan \u00fclkelerin tan\u0131t\u0131mlar\u0131na b\u00fcy\u00fck katk\u0131 sa\u011fl\u0131yorlar\u2026\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Bizim TUR\u2019umuz<\/strong><\/p>\n\n\n\n<p><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/strong>Bisiklet sporu \u00fclkemizde \u00e7ok pop\u00fcler olmasa da, farkl\u0131 kategorilerde d\u00fczenlenen yar\u0131\u015flar var. Bunlardan biri de, belki de en \u00f6nemlisi, Cumhurba\u015fkanl\u0131\u011f\u0131 Bisiklet Turu (K\u0131salt\u0131lm\u0131\u015f \u015fekli: TUR). Bu y\u0131l 57.si ko\u015fulan TUR, \u00fclkemizin devam etmekte olan en eski uluslararas\u0131 nitelikteki spor organizasyonu.<strong>&nbsp;Bodrum\u2019dan&nbsp;<\/strong>ba\u015flayan ve 8 etaptan olu\u015fan 1308 km\u2019lik bu y\u0131lki TUR\u2019un en dikkat \u00e7ekici \u00f6zelli\u011fi, parkur \u00f6zelli\u011fiydi. Son y\u0131llarda zirvede biten krali\u00e7e etap mutlu sona giden yolda stratejik bir \u00f6zellik ta\u015f\u0131rken, bu y\u0131lki TUR\u2019da bu duruma son verildi. Krali\u00e7e etaptan sonra ko\u015fulan 7.etap\u0131n, son derece teknik \u00f6zellik ta\u015f\u0131mas\u0131 TUR\u2019a m\u00fcthi\u015f bir heyecan getirdi. Art\u0131k Krali\u00e7e etaptan zaferle ayr\u0131lan i\u00e7in turu kazanmak garanti de\u011fil.<\/p>\n\n\n\n<p>Parkura getirilen bu yenilikle TUR\u2019un bundan sonraki y\u0131llarda cazibesi daha da artacakt\u0131r. Bu da TUR\u2019u yeniden \u201cWorld Tour\u201d kategorisine ta\u015f\u0131yabilir. UCI\u2019nin \u201cWorld Tour\u201d&nbsp; s\u0131n\u0131f\u0131na giren organizasyonlar, asl\u0131nda bisiklet d\u00fcnyas\u0131n\u0131n en de\u011ferli ve dikkat \u00e7eken organizasyonlar\u0131 olarak kabul ediliyor. \u00c7o\u011funlu\u011fu Avrupa K\u0131tas\u0131\u2019ndan olmak \u00fczere sadece 12 \u00fclke, World Tour kategorisine giren 32 yar\u0131\u015fa ev sahipli\u011fi yap\u0131yorlar. World Tour program\u0131nda, klasikle\u015fmi\u015f Fransa, \u0130spanya ve \u0130talya Bisiklet Turlar\u0131 d\u0131\u015f\u0131nda tek g\u00fcnl\u00fck Milan-San Remo, Parix-Roubaix,&nbsp; Liege-Baston-Liege ve Amstel Gold Race gibi organizasyonlar da bulunuyor.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.turizmhaberci.com\/upload\/Bis%20Tur.jpg\" alt=\"\" \/><\/figure>\n\n\n\n<p>Bu y\u0131lki TUR\u2019a 12 \u00fclkeden 25 farkl\u0131 tak\u0131m kat\u0131l\u0131rken, b\u00fct\u00e7eleri ortalama 10 ila 20 milyon euro aras\u0131nda olan World Tour s\u0131n\u0131f\u0131ndan tam 6 tak\u0131m vard\u0131. Bunlar;&nbsp; Astana, Bora-Hansgrohe, Israel Premier-Tech, Lotto-Soudal, Team BikeExchange-Jayco ve Team DSM\u2019ydi. TUR\u2019un World Tour s\u0131n\u0131f\u0131na y\u00fckselmeden, World Tour kategorisinden 6 tak\u0131ma ev sahipli\u011fi yapmas\u0131, TUR\u2019un itibar\u0131 a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemliydi.&nbsp; \u00c7\u00fcnk\u00fc bir organizasyonun World Tour s\u0131fat\u0131 kazanmas\u0131 i\u00e7in, belli say\u0131da Wolrd Tour tak\u0131m\u0131n\u0131 organizasyonda bulundurmas\u0131 gerekiyor. Ge\u00e7mi\u015fte TUR\u2019un World Tour kategorisinden d\u00fc\u015fmesinin nedeni, yeterince World Tour tak\u0131m\u0131n\u0131n TUR\u2019a kat\u0131lmamas\u0131yd\u0131. Bu arada bu y\u0131lki TUR\u2019a bir alt kategoriden de (UCI Pro Teams)&nbsp; Alpecin-Fenix, Bardiani, Euskaltel-Euskadi, Kern-Pharma gibi tak\u0131mlar\u0131n kat\u0131lmalar\u0131, TUR\u2019daki rekabete renk katt\u0131. &nbsp;<\/p>\n\n\n\n<p>Bu y\u0131lk\u0131 tura, Ewan Caleb, Sam Bennett, Jasper Philipsen, Niaro Quintana &nbsp;gibi bisiklet d\u00fcnyas\u0131n\u0131n \u00f6nemli isimleri kat\u0131ld\u0131 TUR i\u00e7in \u00fclkemize gelenler, TUR s\u0131ras\u0131nda yapt\u0131klar\u0131 a\u00e7\u0131klamalarda s\u00fcrekli bir \u015fekilde \u00fclkemizin g\u00fczelliklerine g\u00f6nderme yapt\u0131lar. \u00dclke tan\u0131t\u0131m\u0131 a\u00e7\u0131s\u0131ndan \u00e7ok b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yan bu a\u00e7\u0131klamalar, yar\u0131\u015f esnas\u0131ndaki&nbsp; g\u00f6r\u00fcnt\u00fclerle de birle\u015fti\u011finde \u00e7ok b\u00fcy\u00fck bir anlam olu\u015fturuyor. \u0130lk kez 4 y\u0131l \u00f6nce \u00fclkemize gelen bu y\u0131lki turda da pedal basan \u0130rlandal\u0131 Sam Bennett,&nbsp; 4 y\u0131ul \u00f6nce geldi\u011finde, \u201cT\u00fcrkiye\u2019ye gelmeden \u00f6nce, \u00fclkenizle ilgili hi\u00e7bir fikrim yoktu. Ayr\u0131ca bu kadar g\u00fczel bir \u00fclke bulaca\u011f\u0131m\u0131 da d\u00fc\u015f\u00fcnm\u00fcyordum. Tur s\u0131ras\u0131nda g\u00f6rd\u00fcklerimden sonra, neden bu \u00fclkeye daha \u00f6nce gelmedim diye hay\u0131fland\u0131m. Bu g\u00fczellikleri, buraya gelmeyen arkada\u015flar\u0131mla payla\u015faca\u011f\u0131m\u201d \u015feklinde konu\u015fmu\u015ftu. &nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.turizmhaberci.com\/upload\/Bis%20Tur.jpg%201.jpg\" alt=\"\" \/><\/figure>\n\n\n\n<p><strong>Bisiklet ve turizm<\/strong><\/p>\n\n\n\n<p>Bennett\u2019in bu s\u00f6zleri, \u00fclkemizi yurt d\u0131\u015f\u0131nda yeterince tan\u0131tamad\u0131\u011f\u0131m\u0131z\u0131n a\u00e7\u0131k bir g\u00f6stergesi. Asl\u0131nda turizm \u00fclkesi oldu\u011fumuzu iddia ediyoruz ama paradoksal bir \u015fekilde ciddi bir tan\u0131t\u0131m sorunuyla da kar\u015f\u0131 kar\u015f\u0131yay\u0131z. Bu noktada ak\u0131llara \u015f\u00f6yle bir soru tak\u0131l\u0131yor: \u201cTan\u0131nmayan bir \u015fey nas\u0131l pazarlanabilir?\u201d. Bu olumsuzlu\u011fu gidermenin yolu, uluslararas\u0131 alanda T\u00fcrkiye\u2019nin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc olumlu bir \u015fekilde maksimize etmekten ge\u00e7iyor. Bu s\u00fcre\u00e7te en etkili tan\u0131t\u0131m ara\u00e7lar\u0131n\u0131n ba\u015f\u0131nda, belli bir pop\u00fclerlik seviyesi olan uluslararas\u0131 spor organizasyonlar\u0131 geliyor. Bunlar i\u00e7inde, \u00f6zellikle bisiklet turlar\u0131, global izleyici profiline sahip oldu\u011fundan, yar\u0131\u015fmalar\u0131n yap\u0131ld\u0131\u011f\u0131 \u00fclkeleri d\u00fcnyan\u0131n d\u00f6rt bir taraf\u0131nda g\u00f6r\u00fcn\u00fcr k\u0131lmakla birlikte, tan\u0131nmalar\u0131n\u0131 da sa\u011fl\u0131yorlar. Bu f\u0131rsat\u0131 turizmde markala\u015fm\u0131\u015f \u00fclkeler \u00e7ok uzun y\u0131llard\u0131r kullan\u0131yorlar. G\u00fcn\u00fcm\u00fcz Avrupa\u2019s\u0131nda en pop\u00fcler turistik destinasyonlar, Fransa, \u0130talya ve \u0130spanya. Ne b\u00fcy\u00fck bir tesad\u00fcf ki, bu 3 \u00fclke, ayn\u0131 zamanda, bisiklet d\u00fcnyas\u0131n\u0131n 3 b\u00fcy\u00fck turuna ev sahipli\u011fi yap\u0131yorlar.<\/p>\n\n\n\n<p>Kabul etmek laz\u0131m ki; tv yay\u0131nlar\u0131n\u0131n devreye girmesi ve geli\u015fmesiyle birlikte bisiklet turlar\u0131, son 20-30 y\u0131ll\u0131k d\u00f6nemde salt spor organizasyonlar\u0131 olmaktan \u00e7\u0131k\u0131p, \u00fclkeleri uluslararas\u0131 alanda g\u00f6r\u00fcn\u00fcr k\u0131lmak suretiyle, global \u00f6l\u00e7ekte tan\u0131tan stratejik ara\u00e7lara d\u00f6n\u00fc\u015ft\u00fcler. Ancak bir ger\u00e7e\u011fin daha alt\u0131n\u0131 \u00e7izmek gerekiyor; o da, tur organizasyonlar\u0131n\u0131n zorlu\u011fu. Turlarda her g\u00fcn bir yerden bir ba\u015fka yere gidildi\u011finden, b\u00fcy\u00fck bir transfer i\u015flemi yap\u0131l\u0131yor. \u00d6rne\u011fin bu y\u0131lki TUR\u2019da sporcular dahil 1000 civar\u0131nda ki\u015fi, her g\u00fcn ba\u015flang\u0131\u00e7 noktas\u0131ndaki otellerden biti\u015f noktas\u0131ndaki otellere ta\u015f\u0131nd\u0131lar. Bir ba\u015fka zorluk, her g\u00fcn ba\u015flang\u0131\u00e7 ve biti\u015f noktalar\u0131n\u0131n haz\u0131rlanmas\u0131. Ba\u015flang\u0131\u00e7 noktas\u0131na g\u00f6re daha zahmetli olan biti\u015f noktas\u0131nda, madalya t\u00f6reni i\u00e7in podyum haz\u0131rlan\u0131yor, bas\u0131n odas\u0131, doping ofisi ve yar\u0131\u015f\u0131 yans\u0131tan dev ekranlar kuruluyor, protokol i\u00e7in VIP alanlar\u0131 olu\u015fturuluyor, catering hizmetleri yerle\u015ftiriliyor.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.turizmhaberci.com\/upload\/bedebd4ccum1.jpg\" alt=\"\" \/><\/figure>\n\n\n\n<p><strong>Sponsorlar\u0131n ilgisi<\/strong><\/p>\n\n\n\n<p>Bisiklet turlar\u0131n\u0131n g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flamadaki g\u00fcc\u00fcne geri d\u00f6nersek; tura dahil olan her akt\u00f6r, bu g\u00f6r\u00fcn\u00fcrl\u00fckten faydalan\u0131yor. \u00d6rne\u011fin Bat\u0131 Avrupal\u0131 ve Amerikal\u0131 \u015firketler, bisiklet sponsorluklar\u0131n\u0131 g\u00f6r\u00fcn\u00fcrl\u00fck derecesinin y\u00fcksekli\u011fi i\u00e7in tercih ediyorlar ve milyon eurolar ak\u0131t\u0131yorlar. Biz de bir hareketlilik g\u00f6ze \u00e7arp\u0131yor. Bu y\u0131lki TUR\u2019un en \u00f6nde gelen sponsorlar\u0131ndan T\u00fcrk Hava Yollar\u0131, hem yar\u0131\u015f parkurundaki g\u00f6rselleriyle hem de Eurosport\u2019taki yay\u0131n sponsorlu\u011fuyla, 8 g\u00fcn boyunca sadece \u00fclke s\u0131n\u0131rlar\u0131 i\u00e7inde de\u011fil, Eurosport yay\u0131nlar\u0131n\u0131n izlendi\u011fi d\u00fcnyan\u0131n pek \u00e7ok \u00fclkesinde, TUR ile birlikte ismini ve logosunu s\u0131k\u00e7a duyurdu ve g\u00f6r\u00fcn\u00fcr k\u0131ld\u0131. THY d\u0131\u015f\u0131nda Shimano, Spor Toto ve Mosso\u2019da, d\u00fczenledikleri etkinliklerle TUR\u2019un g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcnden fazlas\u0131yla faydaland\u0131lar. TUR\u2019a kat\u0131lan yabanc\u0131 tak\u0131mlar\u0131n her biri, sponsor isimleriyle yar\u0131\u015ft\u0131klar\u0131ndan, onlar\u0131n da \u015firket isimleri (Bora-Hansgrohe, Lotto-Soudal, Team BikeExchange-Jayco gibi) TUR boyunca ba\u015fta televizyon olmak \u00fczere, her t\u00fcrl\u00fc medya ortam\u0131nda kullan\u0131ld\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.turizmhaberci.com\/upload\/209439.jpg\" alt=\"\" \/><\/figure>\n\n\n\n<p>Sadece \u015firketler bisiklet&nbsp; yar\u0131\u015flar\u0131n\u0131n sundu\u011fu g\u00f6r\u00fcn\u00fcrl\u00fckten faydalanm\u0131yorlar. Ayr\u0131ca baz\u0131 \u00fclkeler, Kamu Diplomasisi politikalar\u0131 do\u011frultusunda sporu bir yumu\u015fak g\u00fc\u00e7 arac\u0131 olarak dikkate al\u0131p bisikletin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcnden faydalanmaya \u00e7al\u0131\u015f\u0131yorlar. \u00d6rneklendirmek gerekirse, Kazakistan, Birle\u015fik Arap Emirlikleri, G.Afrika, Bahreyn, \u0130srail gibi \u00fclkeler, devlet\/\u00f6zel sekt\u00f6r deste\u011fiyle, bisiklet tak\u0131mlar\u0131 kurup, uluslararas\u0131 alanda tan\u0131n\u0131rl\u0131k derecelerini geli\u015ftirmeye \u00e7al\u0131\u015f\u0131yorlar. Bu y\u0131lki TUR\u2019da Kazakistan\u2019\u0131 Astana, \u0130srail\u2019i \u0130srael Premier-Tech tak\u0131mlar\u0131 temsil ettiler. \u00dclke olarak T\u00fcrkiye\u2019nin de bu alanda, devlet-\u00f6zel \u015firket i\u015fbirli\u011fi \u00e7er\u00e7evesinde bir World Tour tak\u0131m\u0131 olu\u015fturmas\u0131, TUR\u2019un daha da cazip hale gelmesi a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turizm \u00fclkesi olmam\u0131za kar\u015f\u0131n, tan\u0131t\u0131mda ciddi sorunlar ya\u015f\u0131yoruz. Ayr\u0131ca zaman zaman da karalama kampanyalar\u0131yla kar\u015f\u0131 kar\u015f\u0131ya kal\u0131yoruz. T\u00fcrkiye\u2019nin markala\u015fmas\u0131na g\u00f6lge d\u00fc\u015f\u00fcren bu olumsuzluklar i\u00e7in \u00e7\u00f6z\u00fcmler \u00fcretmeliyiz. Bunlardan biri, etkili bir tan\u0131t\u0131m arac\u0131 \u00f6zelli\u011fiyle bisiklet turlar\u0131 olabilir. Geride b\u0131rakt\u0131\u011f\u0131m\u0131z ay i\u00e7inde ko\u015fulan Cumhurba\u015fkanl\u0131\u011f\u0131 Bisiklet Turu\u2019nun, \u00fclke tan\u0131t\u0131m\u0131na ve imaj\u0131na olumlu katk\u0131lar yapt\u0131\u011f\u0131 bir ger\u00e7ek ama \u201cYeterli &hellip;<\/p>\n","protected":false},"author":2,"featured_media":1162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1161","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-manset"],"_links":{"self":[{"href":"https:\/\/boyukmillet.com\/tr\/wp-json\/wp\/v2\/posts\/1161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boyukmillet.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boyukmillet.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boyukmillet.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/boyukmillet.com\/tr\/wp-json\/wp\/v2\/comments?post=1161"}],"version-history":[{"count":0,"href":"https:\/\/boyukmillet.com\/tr\/wp-json\/wp\/v2\/posts\/1161\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boyukmillet.com\/tr\/wp-json\/wp\/v2\/media\/1162"}],"wp:attachment":[{"href":"https:\/\/boyukmillet.com\/tr\/wp-json\/wp\/v2\/media?parent=1161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boyukmillet.com\/tr\/wp-json\/wp\/v2\/categories?post=1161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boyukmillet.com\/tr\/wp-json\/wp\/v2\/tags?post=1161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}